Agentic commerce research.
Reporting on the protocols, product shifts, legal fights, and market structure changes shaping agent-led commerce.
KYA Now Speaks AP2
Google donated AP2 to the FIDO Alliance and v0.2 added a Human-Not-Present mode for autonomous agents. We shipped a translation layer so a KYA trace JWT now produces an AP2 Open Checkout Mandate + Open Payment Mandate that AP2-aware merchants and processors can consume without bespoke integration.
Read articleAmazon vs. Perplexity: The First Major Legal Battle Over AI Agents Shopping on Your Behalf
A federal court just told an AI agent it cannot log into your Amazon account and buy things for you. The ruling could shape the legal foundation of agentic commerce and every merchant needs to understand what it means.
Read articleThe Architecture of Autonomy: Walmart's Sparky and the Emergence of Agentic Commerce
Walmart is not adding AI to its shopping experience. It is replacing the shopping experience with AI. Sparky, Wallaby, and the Element platform represent a full-stack rewrite of how retail works from search to checkout to fulfillment. Here is what is actually happening under the hood.
Read articleThe Dawn of Agentic Commerce: Building the Trust Layer for the AI Web
The web was designed for human eyes and human hands, not for machine cognition. WebMCP changes that and KnowYourAgent.xyz provides the trust layer to make it safe. Here is how the four parties of the Agentic Web actually work together.
Read articleJust-in-Time Interfaces and the Threat of Perfect Competition
The real revolution in AI commerce isn't an omniscient assistant booking your honeymoon. It's the structural collapse of the high-friction web and the economic consequences for every brand that built its margins on human emotion.
Read articleThe AI Consumer Has Arrived: What Coinbase's 'Agentic Wallets' Mean for the Future of Commerce
Coinbase just gave AI agents their own bank accounts. Agentic Wallets let bots hold funds, send payments, and trade tokens without human intervention. For merchants, the question is no longer whether agents will spend money—it is whether you can verify the ones showing up at your checkout.
Read articleEveryone Else vs. Rufus: How Retailers Are Fighting Back
The retail landscape has fragmented into three strategies to counter Rufus: proprietary super-agents (Walmart), open alliances (Google/Target), and outright bans (eBay). Here is who is doing what and why.
Read articleAmazon Rufus: How Auto-Buy Actually Works and Why It Matters
Rufus went from chatbot to checkout in 18 months. It now auto-buys on price triggers, handles third-party DTC checkout, and sells ad placements inside AI conversations. Here is what is actually going on under the hood.
Read articleHeadless Checkout for AI Agents: The API Contract Merchants Need
Agents need a deterministic, API-first way to complete purchases. Headless checkout pairs delegated authorization with transaction guardrails so merchants can accept agent orders without manual review.
Read articleYour Fraud System Is Blocking Revenue, Not Fraud
Your fraud detection was built for human shoppers. But AI agents booking flights and making purchases look identical to attacks. The result? You're rejecting legitimate revenue while actual fraud gets more sophisticated.
Read articleThe Trust Layer for Agent-Led Commerce
KYA does not ship an ATC lifecycle today. It ships signed traces, verify recommendations, checkout-session enforcement, and pre-dispute APIs that merchants can wire into agent checkout flows.
Read articleFollow the systems behind agent traffic, not just the headlines.
We publish technical analysis for merchants, platforms, and operators preparing for autonomous commerce at scale.
