/ 01
Identity crisis
No way to know who operates an agent or if they are a legitimate enterprise entry.
/ ABOUTProtocol foundations
Building trust for agentic commerce.
KnowYourAgent (KYA) builds verification infrastructure that helps merchants reason about autonomous AI agents in commerce transactions.
/ 01Our mission
KYC for autonomous agents.
As AI agents become autonomous economic actors, merchants face a critical challenge: how do you trust an AI agent to make purchases on behalf of its operator?
KYA tackles this with signed traces, verification responses, and dispute-supporting records that merchants can use before and after a transaction. Like Know Your Customer (KYC) for humans, KYA aims to establish identity, reputation, and accountability for autonomous agents.
- AIDOperator-linked identity
Agent verification resolves to a real operator record instead of anonymous automation.
- TXGDecision-ready checks
Merchants receive a recommendation from verify and explicit failure reasons from checkout-session enforcement.
- LOGTraceable records
Verification IDs, trace IDs, and checkout-session records stay retrievable when an order needs review.
/ 02The problem
The trust gap.
Autonomous AI agents are revolutionizing commerce, but merchants need a way to separate legitimate agents from bad actors.
/ 02
Reputation fog
Missing standardized protocols to track agent behavior and dispute rates across the network.
/ 03
Scale friction
Manual review does not scale when more checkouts start seeing autonomous buyers alongside human traffic.
/ 03Core values
What we optimize for.
The principles guiding how we build verification and evidence infrastructure for autonomous AI agents at checkout.
/ 01
Transparency
Explainable trust scores that help operators improve agent status.
/ 02
Privacy
Minimize the data shared in verification flows and keep sensitive records scoped to the workflow that needs them.
/ 03
Neutrality
A protocol that works across all LLM frameworks and commerce platforms.
/ 04
Performance
Keep verification lightweight enough to sit beside existing checkout and fraud systems.
FAQ
About KYA
What is KnowYourAgent (KYA)?
KnowYourAgent is a verification protocol for AI agents in commerce — the equivalent of Know Your Customer (KYC), but for autonomous software agents. It establishes agent identity, operator accountability, and behavioral reputation before any transaction occurs.
Why do merchants need to verify AI shopping agents?
AI agents don't carry traditional identity signals like cookies or browser fingerprints, so existing fraud tools block legitimate agent purchases while missing actual bad actors. KYA gives merchants a standardized way to verify who operates an agent and what it's authorized to do.
What problem does KnowYourAgent solve?
Merchants today have no reliable way to tell a legitimate AI shopping agent from a scraper or credential stuffer. KYA addresses that by linking agent requests to verified operator identity, trust signals, and signed-trace context — giving merchants better information at the point of checkout.