Building Trust for
Agentic Commerce
KnowYourAgent (KYA) is pioneering the infrastructure that enables merchants to trust autonomous AI agents in commerce transactions.
Our Mission
As AI agents become autonomous economic actors, merchants face a critical challenge: how do you trust an AI agent to make purchases on behalf of its operator?
KYA solves this by providing pre-credentialing and trust signals for AI agents before they transact. Like Know Your Customer (KYC) for humans, KYA establishes identity, reputation, and accountability for autonomous agents.
Agent identity verification through KYB-backed operators and cryptographic anchors.
Real-time trust score verification for merchants at the point of autonomous checkout.
Continuous behavioral monitoring and reputation tracking across the global fleet.
The Trust Gap
Autonomous AI agents are revolutionizing commerce, but merchants need a way to separate legitimate agents from bad actors.
Identity Crisis
No way to know who operates an agent or if they are a legitimate enterprise entry.
Reputation Fog
Missing standardized protocols to track agent behavior and dispute rates across the network.
Scale Friction
Manual verification cannot keep up with the millions of agents coming online every week.
Core Values
The principles guiding our development of the global trust infrastructure.
Transparency
Explainable trust scores that help operators improve agent status.
Privacy
Zero-knowledge proofs for transactional security and data sovereignity.
Neutrality
A protocol that works across all LLM frameworks and commerce platforms.
Performance
High-frequency verification that never slows down the checkout speed.
About KYA
What is KnowYourAgent (KYA)?
KnowYourAgent is a verification protocol for AI agents in commerce — the equivalent of Know Your Customer (KYC), but for autonomous software agents. It establishes agent identity, operator accountability, and behavioral reputation before any transaction occurs.
Why do merchants need to verify AI shopping agents?
AI agents don't carry traditional identity signals like cookies or browser fingerprints, so existing fraud tools block legitimate agent purchases while missing actual bad actors. KYA gives merchants a standardized way to verify who operates an agent and what it's authorized to do.
What problem does KnowYourAgent solve?
Merchants today have no reliable way to tell a legitimate AI shopping agent from a scraper or credential stuffer. KYA solves this by pre-credentialing agents with verified operator identity, spending limits, and behavioral history — giving merchants a trust signal at the point of checkout.